Your practice is probably already listed
The Mom Site lists 37,305 doulas, lactation consultants, midwives, birth centers and hospitals from federal records. Being listed is free. Claiming your listing is free too.
Juniper Birth Collective
Sacramento, CA
(916) 555-0142
Sources: NPPES, September 2026; Medi-Cal Doula Directory
What claiming changes
The same listing, before and after a claim. Everything else about how families find you stays the same.
Juniper Birth Collective
Sacramento, CA
(916) 555-0142
Sources: NPPES, September 2026; Medi-Cal Doula Directory
Juniper Birth Collective
Sacramento, CA
(916) 555-0142
Birth and postpartum doulas serving Sacramento and Yolo counties. Spanish-speaking doulas available. Sliding scale for families without coverage.
junipercollective.example
Sources: NPPES, September 2026; Medi-Cal Doula Directory; details from the practice, October 2026
Claiming does
- Give you a profile page, if you don't have one yet
- Add a short description, in your words
- List your services, languages and the area you serve
- Add your website, a contact email and a scheduling link
- Correct your phone number and show your office address
- Let you add your hours, a photo and your logo from your provider dashboard
Claiming doesn't
- Move you up the list. The order is the same for everyone
- Add a “verified”, “top-rated” or “best” badge
- Add star ratings, reviews or testimonials
- Change your name, city or care type. Those come from your NPI record
- Cost anything
Listed or claimed, side by side
| Feature | Listed | Claimed |
|---|---|---|
| Listed on your city and state pages | Yes | Yes |
| Name, city and care type from your NPI record | Yes | Yes |
| Medicaid flag from your state's doula list | Yes | Yes |
| Your own profile page | Organizations and Medicaid-listed providers | Yes |
| A short description, in your words | No | Yes |
| Services, languages and the area you serve | No | Yes |
| Your website, email and scheduling link | No | Yes |
| A corrected phone number | No | Yes |
| Your office street address | Organizations with an office | Yes |
| Your hours | No | From your dashboard |
| A photo and your logo | No | From your dashboard, after review |
| Higher placement in lists | No | No |
| A “verified” or “top-rated” badge | No | No |
| Star ratings or reviews | No | No |
| Price | Free | Free |
How the directory is built
Every listing starts as a federal record. We clean it, group it by practice address and flag what a named list says, nothing more.
37,305
listings in all 50 states and DC
CMS NPPES, September 2026
11,147
with their own profile page
Organizations and Medicaid-listed providers
1,370
flagged from 5 state Medicaid doula lists
CA April 2025 · NY October 2026 · NJ September 2026 · MN September 2026 · OR October 2026
3,180
city pages, one per care type with 3 or more listings
Built from the same records
| Care type | Listings | City pages |
|---|---|---|
| Doulas | 18,635 | 1,383 |
| Lactation consultants | 7,818 | 691 |
| Midwives | 11,262 | 983 |
| Birth centers | 676 | 36 |
| Hospitals | 2,348 | 87 |
Sources: CMS NPPES; CMS Provider Data Catalog. Data as of September 2026.
How to claim
Find your listing
Search your city or ZIP, open your listing and choose Claim listing. Or start with your 10-digit NPI.Request your claim
Provider accounts open soon. Request your claim with the form and we'll email you when you can sign in.We confirm it's you
We compare your request with the NPI record and the phone number on file.You edit your listing
Once you can sign in. From your provider dashboard: a description, services, languages, service area, website, email, scheduling link, phone, office address, hours, a photo and your logo. We review every change before it publishes.
Frequently asked questions
Is claiming really free?
Yes. Being listed is free and claiming is free. If we ever add a paid placement, it will be labeled as sponsored on the page and it won't change the order of the regular listings.
Where does my listing come from?
From the federal NPI registry (CMS NPPES, September 2026 release). We group the organization and clinician records registered at the same practice address into one listing. If a detail is out of date, it's usually out of date in NPPES too.
Will claiming move me up the list?
No. Listings are ordered the same way for everyone: the main care type first, then organizations, larger teams, the most recently updated NPI records, and name. Claiming and paying can't change that.
Why isn't my street address shown?
Individuals and home-based practices are shown by city and phone only, to protect providers who work from home. If you see clients at an office, add its street address when you claim and we'll show it on your listing.
I'm on my state's Medicaid doula list. Why doesn't my listing say so?
We flag listings from 5 state lists so far (CA, NY, NJ, MN, OR), matched by NPI or by name. If you're on one of those lists and we missed you, tell us through the contact form and we'll check the match. We add more states as they publish lists we can match.
Can I have my listing removed?
Yes. Open your listing's claim page and ask to remove it. We confirm the request with you, usually by calling the number on file, and then hide the listing on every page of the site. Search engines may show the old page for a few weeks, and your record stays in the federal NPI registry.